The founder
Your personal account, run daily and built around your expertise and your offer.
Content operations on X and LinkedIn
We run X and LinkedIn for founders and their entire companies.
Founder accounts, executive accounts, and brand pages, run by one operations team every day.
Our clients have collected $3M and 30M+ views from it.
Book a strategy callWe'll review your accounts and show you what we'd post first.
- $3M collected for clients
- 30M+ views
Your company is good at the work. Online, nobody can tell yet.
Your best thinking disappears when the call ends.
Your team answers the exact questions buyers are asking, and none of it reaches the feed.
Client work always wins, so the accounts go quiet.
Posting becomes the task that slides to next week, every week.
The agencies you've tried sound like everyone else.
Generic posts give a buyer zero reason to pick you over a competitor.
One account or the whole company.
The same team and the same system, sized to what you need.
The leadership team
Your execs and partners on X and LinkedIn, each with a distinct voice.
The company
Brand pages plus every leader's account, planned together so nothing overlaps and every post points at the same offer.
You run the company. We run the content.
After onboarding, your part is approving drafts.
Strategy first
We study everything you've already made: calls, decks, podcasts, past posts. Then we map your buyers, your offer, and the angle that makes you the obvious pick.
Content that sells
Daily tweets, quote tweets, weekly articles, and lead magnets for every account. Each one pairs something you know with something you sell.
Daily account operations
An operator spends an hour a day on each account: publishing, replying, jumping on trends, and adjusting to what the numbers say.
Powered by software we built.
Every account we run sits on a content system we built in-house.
It holds everything we learn about your business: call notes, research, numbers, past wins. The longer we work together, the sharper the posts get.
You never have to feed it ideas. When one hits you anyway, send a 20-second voice note and it reaches your team transcribed.
Mark anything private, or set rules on what never gets said. Every approval is logged, account by account.
Approve drafts from one page, or switch trusted accounts to auto-approve.
What lands on every account, every month.
One team runs all of it. You approve and take the calls.
Strategy
Your USP, sharpened
The angle that makes you the obvious pick, built into every post.
Brand strategy
Who you're for, what you stand for, and what each account talks about.
Accounts that work together
Founder, execs, and brand page on one plan, never repeating each other.
Profile remake
Bio, banner, and pinned post rebuilt to turn visitors into followers and leads.
Content
60 tweets a month
Two a day per account, written in each person's voice.
Daily quote tweets
Your take on the posts your buyers already read.
4 longform articles a month
One a week, deep enough to win a buyer before the first call.
A new lead magnet every week
Free resources that turn readers into leads.
Old content, new life
Podcasts, videos, and decks cut into fresh posts.
Same-day trend posts
When your industry has a moment, your take goes out that day.
Operations
An hour a day on each account
An operator in the feed daily: posting, replying, adjusting.
Scheduling, done for you
Every post queued and published on time.
Full account management
We handle each account day to day, so nobody on your team has to.
Ads managed free
No management fee on your ads. You only cover ad spend.
A direct line to your ops team
Message us and a real person answers.
Weekly numbers
A short report on what performed and what changes next week.
Strategy review, every month
We look at the month together and plan the next one.
Landing page tune-up
The page your posts point to, tightened so clicks turn into calls.
Algorithm changes, handled
X shifts its rules every few weeks. We adjust before your reach notices.
Add-ons
Designer on demand
Graphics and visuals whenever a post needs one.
DM management
We handle the conversations your posts start.
Comment management
Daily replies in each account's voice.
Add-ons are scoped in your contract.
Results you can check yourself.
The accounts behind $3M in client sales. Each links to the public post and full analytics.
Founder, Virality
Alex Landings, Virality
@alexlandings
$300,000 collected and 400+ calls.
Alex had years of lessons from building Virality. We turned them into posts that proved what he knew and pointed readers at his offer. 3.4M views between July and October 2025.
- Collected$300,000Reported for the engagement
- Views3M+3.4M shown from 18 Jul–4 Oct 2025
- Calls400+Reported for the engagement
See posts and messages
Founder @ Virality (7-fig exit)
Matt Hazim
@organicbond
Banned at 1.1K followers. Back this year with 10x the views.
Matt was one of our first clients. Late last year, we took his account from 200 to 1.1k followers in 3 weeks and 4xed his engagement before he got banned for unknown reasons. He started working with us again this year, and in the first two weeks, we 10x'd his viewcount. New account: 3,000 followers and 1.9 million views.
- Followers200 → 1.1K3 weeks
- Engagement4xLate last year, before the ban
- Viewcount10xFirst two weeks back
- New account3,000 followers1.9 million views
See posts and messages
Ecommerce operator and consultant
Dylan DeRubeis
@Dylanecommm
From 200 followers to 3,200 in 50 days.
We built Dylan's account on blunt ecommerce advice backed by his own numbers. Within weeks, strangers were offering to pay for 20 minutes of his time. His first AMA pulled 53.7K views.
- Followers~200 → +3,00050 days
- Views700K12 weeks
- First AMA53.7K views22 Aug 2025
See posts and messages
Faceless info and mentorship offer
Anonymous affiliate operator
12 followers to $80K in 30 days, without showing a face.
Faceless accounts work when the writing carries the trust. This one did it on 1.5M views.
- Followers12 → 5K+About 30 days
- Collected$80KFirst 30 days
- Views1.5MReported for the engagement
Figures are client-reported. Screenshots and public posts are linked on each case.
FAQ
Is this ghostwriting?
Writing is one part of it. We also run strategy, publishing, engagement, and reporting, with an operator on each account an hour every day.
Can you run accounts for our whole company?
Yes. Founder, executives, and brand pages run from one team on one plan, so every account supports the same offer.
How much of our time does this take?
After onboarding, your part is approving drafts. We pull material from your calls and existing content, so nobody has to brainstorm for us.
Will it sound like us?
Each account gets its own voice, built from how that person actually talks. Every draft is approved before it goes live.
Do you handle X, LinkedIn, or both?
Both. X gets the daily volume, and LinkedIn gets posts rewritten for how that feed reads.
What about sensitive information?
You mark anything private or off limits, and we never publish it. Every approval is logged.
Who is this for?
Founders and companies with a clear offer, real expertise, and buyers who spend time on X or LinkedIn.
Who isn't it for?
If you don't have an offer yet, or your buyers aren't on X or LinkedIn, we're the wrong fit, and we'll say so on the call.
What results should we expect?
An account that makes buyers chase you instead of the other way around, and puts your name in front of the whole feed. The cases above show what that turned into for our clients.
Your next customer is already scrolling. Give them something of yours to read.
Book a call. We'll look at your accounts and your offer, then tell you straight whether we're the right team.
Book a strategy callWe'll review your accounts and show you what we'd post first.
Open the booking page at calendly.com/pairawc/strategy-meet-email.
